Upcoming Guest: Kim Kaupe, The Superfan Company
Last Wednesday we recorded with Kim Kaupe, co-founder of The Superfan Company. She graduated from UF in 2008 and briefly worked with Conde Nast Publications. She realized that she did not enjoy that type of environment, so she founded The Superfan Comany (formerly known as ZinePak). It is a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Their company made a million dollars within their first year. Shark Tank producers were impressed by them and so they went on the show, where they accepted a $725,000 investment from Lori Greiner and Robert Herjavec for 17.5 percent of their company. Kim has been named to Forbes 30 Under 30, Advertising Age’s 40 Under 40, and Inc.’s 35 Under 35 list while the company was hailed as a Top 30 Startup to Watch by Entrepreneur, and dubbed an “overnight success” by Inc. Magazine. You won’t want to miss this episode when it premieres on April 29th.